Mawthooq License
The 'Mawthooq' license is issued by the General Commission for Audiovisual Media in Saudi Arabia to govern how advertising is conducted across social media platforms. It enables individuals — including GCC nationals and residents of the Kingdom — to publish advertising content in a lawful, professional manner while abiding by the approved ethical guidelines and rules. The license is meant to build greater confidence in the advertising market, safeguard consumers' rights, and make sure that ads stay in line with the Kingdom's cultural and social values. Applicants must be at least 18 years old, hold a clean criminal record, and have kept their platform content compliant for the six months leading up to the application. Non-Saudi residents also need to hold a valid commercial license and obtain authorization to engage in advertising activities. The 'Mawthooq' license illustrates the Commission's drive to organize and grow the digital media sector in a way that protects the interests of advertisers and consumers alike. Applicants can submit their requests quickly and conveniently through the Commission's online platform.
Service Features
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Lets individuals run advertising campaigns in a lawful and well-regulated way.
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Builds stronger trust between advertisers and their audiences.
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Guarantees adherence to the ethical and regulatory guidelines governing advertisements.
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Raises the overall quality of advertising content shared on social platforms.
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Shields consumers from deceptive or misleading ads.
Required Documents & Conditions
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Applicants must be 18 years of age or above.
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A criminal record free from any offenses involving dishonesty or moral turpitude.
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No final penalty rulings issued against the applicant by the authority within the preceding six months.
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A valid commercial license, required for residents who are not Saudi nationals.
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An authorization to carry out advertising activity, obtained from the relevant authorities, for applicants who are not Saudi nationals.