Issuing an Operating License for an Advertising or Billboard

The Operational License for Advertising or Promotional Signboards service, offered through the Balady platform, enables individuals and businesses to obtain an official permit to install and operate advertising or promotional billboards in authorized locations. The service aims to regulate advertising practices across Saudi cities to maintain an attractive urban appearance and ensure that signage placements comply with municipal safety and aesthetic standards.


Through the Operational License for Advertising or Promotional Signboards service, applicants can submit their requests digitally by specifying the type of signboard (wall-mounted, freestanding, rooftop, fence-mounted, etc.), its dimensions, and advertising purpose. Required documents such as commercial licenses, design blueprints, and site ownership approvals must be uploaded for review.


Municipal engineers assess each request to ensure the structure, size, lighting, and positioning meet safety and zoning regulations. Upon approval and payment of related fees, the operational license is issued electronically and must be visibly displayed at the sign location.
This service plays a vital role in improving city aesthetics, organizing advertising activities, and promoting professional standards within the urban advertising sector.

Importance of the Operational License for Advertising or Promotional Signboards Service

Regulates commercial advertising within organized and aesthetic urban boundaries.
Ensures safety and structural compliance of all billboard installations.
Facilitates legitimate advertising for businesses through official municipal permits.
Supports municipal revenue growth by documenting and licensing ad spaces.
Promotes digital transformation and transparency in advertising-related services.

Key Challenges and Difficulties

Application rejection due to noncompliance with municipal design or location criteria.
Need for layout modifications or repositioning in restricted advertising zones.
Possible delays for technical site inspections in dense urban areas.
Lack of user familiarity with billboard type classifications and regulatory standards